Coca Cola Culture
Coca Cola is a symbol of the United States worldwide. It represents freedom, refreshment on a hot summer day, choice, and more.
Behind the brand, however, Coca Cola has a history of poor environmentalism and violation of business practices such as animal testing. Like the branding behind water bottles that we explored, people drink Coca Cola for the brand, not for the taste. The subconscious marketing message strongly affects our perceptions of taste, even.
Coke is closing in on free trade, and perhaps most fits into the “universalization” definition of globalization as defined by Mark K. Smith — we have in effect spread this brand, the drink, and the experience to all corners of the world. Like the branding of water bottles as a certain type of democratized choice, Coca Cola also becomes brand content that, by choosing, we can confirm our own identities.Another issue that often arises is the way Coca Cola attempted to consume the public sector by leveraging public institutions as investment opportunities, using corporate globalization at the expense of the health of our citizen
Even though we often hear about Coca Cola’s poor practices and the consumer backlash that comes with it, has that really stopped us from drinking the nation’s favorite soda?